About SEF

Our Mission Gives Us Purpose

“Elevating the Sales Profession through University Education”

In The Beginning

In 2007, a very small number of universities provided a sales or sales management class or considered Professional Sales as part of their offerings for business students. Our founders, Howard and Sally Stevens, wanted to change that.

The Sales Education Foundation represents the realization of a longstanding vision of founders Howard and Sally Stevens. Through their work as co-founders and leaders of Chally Group, they recognized the need for a more consistent, rigorous approach to sales education at the university level.

A national survey of hiring managers confirmed their belief – that students with formal sales training exhibit superior performance compared to their peers without an academic sales background. After more than a decade of working informally with universities and sales professionals, the Stevens created our non-profit foundation, assembled a founding Board of Directors and forged connections with inaugural university partners and sponsors.

SEF’s “elevate the sales profession through university education” mission is supported through publication of the SEF Annual. SEF funds an annual research grant program (providing more than $160,000 since 2011), raises public awareness regarding the benefits of professional sales careers and promotes academic sales programs worldwide. SEF’s impact is felt by university sales students, sales programs and businesses all over the world.

Universities Offer Sales Programs Supported by SEF

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Of College Grads Begin their Careers in Sales

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Drop in Turnover with Trained Sales Talent by SEF

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More Sales-Educated Grads Earn in their First Year.

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Welcome To SEF’s Knowledge Center

Your primary source for sales education information!

We hope you enjoy the varied resources available. If you have something you’d like to share, send us an email – SalesFoundation@PSE.org.

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SEF
Experience

For more than18 years SEF has been fortunate to work with individuals and universities to establish, promote and share best practices in Sales education.

SEF Knowledge Center

Knowledge Center contains information including previous issues of the SEF Annual, whitepapers, articles of interest & presentations from some of the leading sales education experts.

Explore Topics

Choose from the drop-down options to explore topics that match your interests. The SEF Knowledge Center offers resources to support sales education for students, educators, and professionals.

Meet Our Team

SEF Advisory Board Members

Andy Zavakos, PhD

Jack Rhodes

Robert M. Peterson, Ph.D.

Dr. Ellen Bolman Pullins

Connie Resendes

Leff Bonney

SEF Team

Kody Blue Proctor

Joan Rogala

Patrick Lindsay