Elevating The Sales Profession Your Primary Source For Professional Sales Education Information! Learn More Changing The Way The World Sees Professional Sales Revolutionizing global perceptions of professional sales through innovation and integrity. Be A Part of the Annual magazine View Annual Magazine The 2026 Annual has Arrived! home-2-slide2

In 2007 when we founded SEF,

there were just about a dozen universities with sales programs. Currently there are more than 250 such programs. We are so grateful to the dedicated academic and sales professionals who have made this a reality. They have demonstrated that the old adage is true. "Nothing happens until somebody sells something"

Sally & Howard

Who We Serve

The Sales Education Foundation (SEF) elevates the sales profession by supporting the entire sales talent pipeline — from education and curriculum development to student preparation and employer engagement.

For Students

We can give you 3 Reasons to think about a sales career! Now, check out some of the interesting careers in Professional Sales.

For Employers

From getting your company more exposure to finding the right institution to source students, SEF is a good first step for employers.

For Educators

SEF assists university/college sales programs by providing worldwide exposure of their offerings, sharing educational opportunities & highlighting academic conferences.

Annual Magazine

The SEF Annual Magazine showcases top university sales programs and the growing impact of professional sales education worldwide.

Universities Offer Sales Programs Supported by SEF
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Of College Grads Begin their Careers in Sales
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Drop in Turnover with Trained Sales Talent by SEF
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More Sales-Educated Grads Earn in their First Year.
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